Nasty Voices – Google Ghost
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    Nasty Voices

    Why We Give: Picking EarthJustice for April

    Why We Give: Picking EarthJustice for April

    When I created the Nasty Woman shirt, donating to Planned Parenthood was an obvious way for me to say “fuck you, Trump.” His despicable attitude towards women, rampant sexism, and casual talk of sexually assaulting women only underscored the importance of organizations that champion access to affordable healthcare, offer sex education, and support women’s autonomy over our bodies. I’m also a longtime patient of Planned Parenthood and am frankly disgusted with attacks against the vital services they offer to women and men. With the popularity of the shirt and my desire to keep creating products that highlighted our collective desire to resist this administration, I wanted to expand the organizations Google Ghost donates to.

    We chose the ACLU as a recipient of funds from sales of the She Persisted shirt, as it’s glaringly obvious how needed their work is during a presidency determined to undermine freedom of speech, freedom of religion, and the civil rights of some of our country’s most vulnerable residents.

    For Earth Day and leading up to the March for Science, I researched the different types of environmental organizations that’ll need our support during a Trump administration. Of course, there are many, many non-profit groups doing amazing and necessary work, spanning all areas of environmental research and advocacy. We selected Earthjustice, one of the largest environmental law organizations in the country. By supporting them, we’re able to rely on their expertise to combat issues ranging from wildlife protection to clean energy. Additionally, they offer their legal services free to clients. While Trump is working to erode environmental protections and privilege corporate interests over the health of our planet, Earthjustice is on the ground (and in the courtroom) fighting. Additionally, one of Earthjustice’s core values is diversity —ensuring that their organizational makeup reflects those they serve. Their site includes this welcome message: ““Achieving greater diversity, equity, and inclusion in everything we do is inextricably linked to our mission to protect our planet and defend the rights of all people to a healthy environment,” which is something we at Google Ghost can get behind.   

    Go Green, Stay Nasty: Apps That Make Going Green A Breeze

    Go Green, Stay Nasty: Apps That Make Going Green A Breeze

    With Earth Day arriving soon and Pantone’s color of the year Greenery making a splash, it's no wonder you’ve decided to step up your environmental game! You’ve got the basics down too: reduce, recycle, reuse. You even snagged a limited edition Nasty Woman Earth Day tote. However, you still want to up the ante, so we’ve collected a few eco-tech apps to help you do just that. These innovative apps enable users to have fun while learning the necessary steps to start and maintain a sustainable lifestyle. Check them out below and pass your new knowledge on to friends!


    JouleBug is an innovative app for sustainability that allows you to post, or “buzz,” your real-life sustainable actions in an Instagram-type feed. Buzz about green actions such as riding your bike, shopping locally or taking public transit.You can join green challenges and compete in friendly competitions while earning achievements for discovering new ways to go green!  


    This eco-tech app allows users to make more sustainable purchases by providing information about products’ health and environmental safety. You can scan an item’s barcode or simply look it up. Browsing through the multiple categories such as makeup or oral care, you’ll enjoy learning about what items make for a more sustainable lifestyle.  


    RecycleNation is a location-based app that allows users to find recycling locations--from your old paint can to car metal! This incredibly useful app also includes up-to-date articles about to start going green and how to stay there. You’ll also want to check the ‘Tips’ section for simple, daily actions for sustainable living and facts about the impact of unsustainable living on the Earth.  

    Virtual Water

     This informative, eco-friendly app is truly like having a teacher in your back pocket! Virtual Water enables users to determine their water footprint by providing information about how much water is used in and to produce the foods and beverages we consume. Learn more about water conservation and ways to improve your water footprint with this digital companion.



    Nasty to Know: Candace Reels

    Nasty to Know: Candace Reels

    We’re introducing a series of interviews with women who are doing amazing things—using their platform to amplify marginalized voices and spread awareness about social injustices. To kick off the series, we’re excited to introduce Candace Reels, founder of the LA-based feminist apparel brand, The Female Collective.

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    Behind the Scenes: Google Ghost Keeps It Green

    Behind the Scenes: Google Ghost Keeps It Green

    This April, our Nasty Woman of the month is Winona LaDuke, a tireless indigenous peoples and environmental activist and writer, who is serious about saving the planet. Like all the women featured in our Year of the Nasty Woman planner, LaDuke inspires us daily to be more mindful and active. We’re happy to share a few of the ways we’re doing our part here at Google Ghost to reduce, reuse, and recycle. As LaDuke says, “There is no social-change fairy. There is only change made by the hands of individuals.”

    Did you know that the average American produces about 4.4 pounds of waste daily? To put that into perspective, the waste one person in America produces yearly is equivalent to the weight of an average cow or the height of the Leaning Tower of Pisa.
    That’s a crazy amount of waste. Check out some of our daily practices at Google Ghost that help us cut down on waste production!

    Recycle and Reuse  - With all of those awesome products arriving such as the Nasty Woman t-shirt or super cute pins, we have a lot of cardboard boxes coming our way. We both recycle and repurpose them for storage. If only we had the skills to use them to build out the Google Ghost office like these killer examples featured in  The Atlantic

    Reduce - As a mostly e-commerce business, we have to ship, a lot. In order to minimize our impact, we use Earth-friendly products and practices to ship our items to you:

    100% Recycled Boxes: We use boxes made from 95% post-consumer and 5% post-industrial content, which means they’re fully recyclable and biodegradable.

    Recycled Poly Mailers: Our mailers are made from a minimum of 88% recycled content, which utilizes post-consumer and post-industrial waste. 

    Water-Activated Tape: And our water-activated tape is recyclable, biodegradable, and repulpable. This means we use plastic tape very sparingly!

    Thermal Printing: We use a thermal printer to print our shipping labels and packing lists. Thermal printers use heat to transfer images to heat-sensitive paper, which means we’re not adding a ton of ink cartridges to our local  landfills.

    Eco-friendly Products - Loving our Year of the Nasty Woman planner? Here’s another reason to go head-over-heels: Our planner features 70 lb. paper that is FSC® certified as well as SFI® Certified Sourcing and Rainforest Alliance Certified™.

    Made in the USA - All of our shirts are made in America. Producing these products domestically means we can help ease the amount of pollution from importing goods and ensure that our clothing is also sweatshop free!

    We’re doing what we can to cut down on waste, and as we grow, you can bet we’ll be expanding our eco-friendly practices and products. Throughout the month, we’ll be pointing out specific ways you can get active and up your environmental game. In the meantime, check out this wildly creative story from 99% Invisible on how Taiwan transformed its residents’ relationship to garbage disposal and incentivized waste reduction.  

    Your actions matter. Stay strong. Stay nasty.

    Five “Nasty” Youtubers You Should Be Watching Now

    Five “Nasty” Youtubers You Should Be Watching Now

    Inspired by Janet Mock’s bestselling book, Redefining Realness, and our March theme, Use Your Voice, I’ve compiled a list of must-watch Youtubers who exemplify the idea of using your voice and platform to spread awareness and amplify marginalized voices. These Youtubers are witty, wise, and simply wonderful! You’ll enjoy their fresh perspectives and deeply informed opinions on a range of feminist topics from the basics of intersectional feminism to the gender spectrum.

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